Wednesday, April 30, 2008

Ideas 2 Words

I've found myself in a difficult intellectual property situation with this blog. When you type in ideas2words.blogspot.com you show up here at a blog titled Bowl of Cheese.

Well, Bowl of Cheese is actually the name of a blog and podcast I run over in the non-blogspot world. I already own the BOC domain and therefore should be able to let this seemingly random blogspot name go away.

But it's not that simple. You see, ideas2words.com is the site of my company, Novel Ideas. I have owned ideas2words.com for a long time (because NovelIdeas.com wasn't available) and it says exactly what I provide to my clients.

For more than 16 years, I've been providing writing services and a unique way to turn their ideas into words. It's copywriting, branding, advertising and marketing.

SO, it would be foolish to dilute my brand by giving away this site...especially from a marketing and branding perspective.

But I also realize that I'm not doing much with this site and I should be posting more writing-related content here.

I'm in a quandary. If there were an easy way to port all these posts to another of my blogspot properties, I'd do so and probably just use this site to mirror jeffcutler.com or ideas2words.com.

But I can't find that in the controls.

Further, if there were an easy way to duplicate the Bowl of Cheese posts here, I might do that as well, but that means dual posting all the time and I post pretty much daily at BOC.

Gimme your comments and let me know if there's a way to resolve this without damaging my brand and without losing my content.

Thanks!

Jeff